Sara Klittegaard – Market Coordinator Consumer Care OTC Denmark

Marketing, advertising, strategies.

My day at work
As Market Coordinator Consumer Care OTC Denmark I am responsible for coordinating our marketing activities for the products Canesten & Aspirin in Denmark. Therefore I often have contacts to advertising agencies and media agencies. We have a system in Consumer Care that controls the workflow of advertising, production etc. that I use a lot, also for discussing details or ideas with our headquarter in Basel.

I also do a lot of web-related work such as Internet advertising and updating our new homepage.

Last but not least I have just been appointed project manager for a new product that is in our pipeline. This means monitoring the market, making strategic decisions, doing pre-investigations, focus group interviews etc.

What I like about the Consumer Care Division
I like being part of a big organization even though my team is quite small.

The international perspectives, the challenges culturally and language-wise as well as having an international network mean a lot to me. This is something that is increasing in Bayer these years, and a very good thing if you ask me.

Also I appreciate the fact that even though or maybe because of each of us being almost solely responsible for our individual tasks, that are very diverse from the tasks of other team members, you can always get support from the rest of the team.
In addition to this the development opportunities in my team are very good and Bayer Nordic is a flexible employer

How does one succeed with Consumer Care?
I don’t know precisely how to describe it. But to succeed with my team you must have some kind of pioneer or entrepreneur spirit – always wanting to exceed and improve yourself.

And to be happy in our team you must like having great responsibilities as well as doing the daily routine work of a small team